Unearthing Treasure…

Lately I’ve been on a bit of a trip down Memory Lane musically, rediscovering a lot of music from my youth. The stuff I was into before I discovered college radio and got weird in the early 80’s. The staples of FM rock radio, what would be deemed “classic rock” these days.

My very first album as a kid was Aerosmith’s “Toys in the Attic”, followed up by Cheap Trick, Boston, Foreigner, Styx and the like and for the past few weeks I’ve been digging back into those oldies but goodies.

In the course of doing this I got to thinking about how amazing it is these days that you can hear a new song or read about a new band and within minutes (seconds?!?!) have their entire catalog of work at your fingertips. It is phenomenal when you stop to think about it.

For any youngsters out there reading this, you may not know, but up until 25 years ago music acquisition was a LOT different!

Every mall had one, or one just like it!

Up through the 1980s, pretty much the only way to hear new music was either on the radio or weekly TV shows like American Bandstand or Don Kirshner’s Rock Concert, maybe Saturday Night Live. MTV was around, but not everyone had it (nor cable TV!) and they were terribly guilty of HEAVY ROTATION, so it was like the same 8 -10 songs on repeat, for weeks on end. Radio was not quite as bad but new music was slow to break and you might only hear a song you were interested in once a week, if that. From time to time you’d hear a song that grabbed you, but have no idea who it was or what it was called unless the DJ happened to come on and announce the song, which was hit or miss. I probably heard “Walk on the Wild Side” 20 times before I ever heard the name Lou Reed. Which reminds me of another thing about the “old days”…

Gone, but not forgotten!

Every once in a while you’d hear a song that just knocked you out, and you’d save up your money and head down to the record store in hopes they’d have the record. If you were lucky, they would have it and you’d plunk down your hard earned cash and rush home to the turntable to listen to the album. If you weren’t so lucky, you might have to hit 2 or 3 different shops to find it. (No small feat when you’re a kid on a bicycle and the shops are miles away from each other!) Then you’d make the horrible discovery that while the ONE song was great, the rest of the album was trash. THAT was a heartbreaker! Especially if there were two records you wanted, but could only afford one! If you picked the dud it might be a couple weeks before you could scratch together enough coin for the other one.

Between the ages of 10 and say, 23 or so I surely spent in excess of a thousand hours in record stores, pouring through the stacks, trying to whittle it down to which few records I could actually purchase at any given time. And unless you’d already heard the entire record through a friend, every single time it was a crap shoot! Sometimes you get burned – like with that Lou Reed album I mentioned, sometimes you strike solid gold, say London Calling by the Clash.

Still there, thank goodness!!!

Now, thanks to the wonders of technology, you can overhear a snippet of a tune, whip out the Shazam app and know what the song is and who’s doing it within about 10 seconds, click a link to Spotify and have their entire catalog right there. Then head over to YouTube and see every video they’ve ever done. Then hit Wikipedia and learn all the details and history of the artist. Nothing could be easier. It really is like having the entire world of music at your fingertips, practically for free!

Now of course, all this awesomeness is a double edged sword. For one thing, it has basically destroyed the music industry. Ironic but true. Unfettered access and free music everywhere has made it so musicians can’t actually make any money with record sales. Well, a few still do I suppose, but most bands these days make more money from t-shirt sales than records. It still costs money to make a record – studio time, engineers and producers, art work and pressing costs for physical product all get paid up front before a band sees a penny. And of course the musicians still need a roof over their heads and a meal every now and again, but I digress.

I might also add that frankly it takes a bit of the mystery out if it all, which was also part of the fun.

But what really inspired me to write all this in the first place was the discovery aspect. While hearing new bands or songs that turn you on is fantastic, recently I’ve been doing that with OLD stuff and that never would have happened without access to all this technology. Even a dinosaur such as myself that still listens to terrestrial radio from time to time will only hear so much “classic rock” – basically every hit song from 1964 to 1990 on an endless loop. There are no more “deep cuts” picked out by DJs, no full side plays like they used to do on Sunday nights (for the kids – late Sunday nights my local station would play Side A of an album straight through, do a commercial break and a station ID, then play Side B of the record all the way through),there is no discovery. Lately, I’ll read an article about somebody Im interested in and they’ll mention an influential musician they grew up with and I’ll go head down that rabbit hole. Or maybe someone will mention someone I’ve heard of, but have never heard. It’s been really cool to learn of new music, even if it’s 30-40 years old. If I’ve never heard it, it’s good as new to me! Just in the last few month I’ve “discovered” half a dozen artists that have been making records nearly my entire life that I’d never laid ears on, it’s been spectacular!

I’ve been lamenting these last few years on the sad state of music and how you must wade through mountains of garbage to find a gem these days, but recognizing that there is a boatload of as yet unheard music waiting for me has been invigorating! Not that I’ll ever stop looking for new, new stuff (honestly there have been a few “new” artists that have given me some hope for the future of music – looking at you Magic City Hippies, Qveen Herby, DesRocs, KFlay and others!) but discovering something 20, 30, 40 years old that resonates with your soul? That is treasure my friends. Go out and find some for yourself!

Thanks for stopping by!

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