Today I had an unusual experience. Not unusual like an alien abduction or a religious experience or anything fun like that. No, just a wave of nostalgia combined with a shock to the system based on current data and a tinge of a glimpse of a bizzaro world future dystopia.
Where, you might ask, did this odd interconnected experience happen? Why, “The Mall” of course!
As it happened on this fine Saturday, I was running around taking care of various odds and ends, and I happened to have about an hour to kill before my next engagement. It was hot, I needed to take a leak and I just happened to be a few blocks away from a shopping mall, so I figured I’d make a pit stop there rather than find some grody gas station bathroom and sit in my hot (black) pickup for an hour. And who knows, maybe treat myself to an Orange Julius drink – it’s been years!
Now this particular mall, now called “Westfield Valley Fair” has been around a long time. In fact, my personal history with the place goes back to some of my earliest memories as a child, when it was two separate shopping centers (Valley Fair and Stevens Creek Plaza) across the street from each other. The fondest memories of the place were going to the book store there – the book store had TWO floors – and when you’re 4/5 years old, that just seems to be an astounding amount of books! Both my parents read a lot, and often gifted books as presents, so that was a place we frequented. Though to be honest I was so young when we started going there I don’t even know what the name of the place was, we just called it “the bookstore”. The other very vivid memory I have from way back, is taking my paper route earnings, riding my bike the 4 miles or so down to the Macy’s at that mall and buying Levi’s 501 jeans and some store-brand knock-off “Polo” shirts, as it was my intention to re-invent myself as a “preppy” kid going into my Freshman year of High School. Yeah, that didn’t exactly work out for me, turns out lower-middle class kids from the “wrong side of the tracks” don’t exactly fit in that world. But that is a story for another day… I can still remember the 501’s were $12.50 then. The shirts were about 10 bucks. 3 pair of pants and two shirts – one red, one blue – cost me about $60, which is just a little less than I made in a month of schlepping newpapers. It’s weird how things like that stick in your mind. I guess when you’re 14, buying your back-to-school clothes with money you had to earn yourself, you pay more attention to what things cost. This would be the summer of 1982.
Fast forward a couple years and both those shopping centers were bought out by a big company and the place was “re-developed” into one, continuous, two story indoor mall now simply called Valley Fair. It re-opened in 1986 and it was the quintessential 80’s mall. Back then in my general area, which was essentially what we could reach on our bicycles, we had three malls. The one right down the street from my house – Westgate – was known amongst my cohorts as the “dirt mall”. Across town we had Valco, which was the “nice mall”, they had a McDonald’s AND an ice skating rink – the perfect place for kids to hang out back then. (And secretly, I LOVED to go into the Sears there and check out all the Craftsman tools!) But when Valley Fair reopened, it was quickly and decisively known as the “rich mall”. Naturally myself and my friends couldn’t BUY anything there, but we loved to hang out there, ‘cuz that’s where all the cute, rich girls hung out! Later, my bandmates and I would go down there and pass out fliers for our shows and bumper stickers to pretty girls that had “the look” of the type that might like our music… But I digress. I guess what I’m trying to say is I have some really fond memories of the place, going back to maybe 1972 or so.
Then from say 1988 until 2018 I only stepped foot in the place a handful of times, when I was after something very specific from a particular store. Usually a gift of some sort. Around 2020 I was driving by the place and noticed that once again they were doing a massive remodel of the mall, from one end to the other. The construction went on for I’d say at least 3 years. It was a massive undertaking. I hadn’t been there from at least 2018 until this past April, when once again I visited Macy’s to buy a suit for my daughter’s wedding. But at that time, I didn’t actually go in the mall, just Macy’s – in and out. That pretty much covers the nostalgia part of the tale.
Well today since I had an hour to kill, I decided to walk around just to see what the “new” mall is about. Holy. Crap.
As you might have guessed, I’m not exactly the mall type. Other than concerts, for which I will gladly suck it up, I am NOT a “crowds” kinda guy. They set me on edge, big time. And let me tell you this place was PACKED. Like, it’s 12 hours til Christmas morning, packed. It was unreal. And it was literally just a Saturday afternoon in August! I cannot imagine what that place would be like in a holiday shopping rush, but I don’t want to be within 5 miles of there from Thanksgiving til Valentines day!! It was beyond shocking, the sheer volume of people.
And the people? Look, I recognize my hometown (sadly) turned into Ground Zero of Silicon Valley and it’s always been “diverse”, but I’d be grossly exaggerating if I told you 10% of the people there were Anglo. My rough, purely non-scientific, off-the-cuff estimates based on my own observations – keeping in mind I didn’t venture into a single store or restaurant – would say the clientele was 70% Asian of one faction or another (I’m including Indian here), 15% Middle Eastern, 10% Hispanic, 4% Anglo and 1% black. It was wild. I’ve never seen such lopsided “diversity” in one place. And again, not being a mall kinda guy, I was really taken aback by the frenetic pace at which everything was moving. We used to go the the mall to hang out, to chill. There is NO chill left in the place. It reminded me of those crazy scenes you see in the movies of some bazaar in Calcutta or something. Everyone scurrying around, bumping into each other. Security guards evetywhere. And the din? Goodness gracious! It was SOOO flippin’ LOUD in there. The cacophony of dozens of different languages, each trying to be heard over rhe other, was dizzying. Like a mild roar, never ceasing, in the background. It was unsettling to say the least.
But the thing that really blew my mind was the stores in there nowadays. Like I said earlier, it was the “rich mall” even back in the day cuz they had a Macy’s and Nordstroms as opposed to the Sears at the nice mall or JC Penny at the dirt mall, but now it’s become some grotesque monument to consumption that honestly made me wonder if I’d slipped into another dimension. Every name-dropped brand name from every hip hop record in the last decade had a storefront. Gucci, Fendi, Balenciaga, Bvlgari, Burberry, Rolex, Cartier, Prada…the list goes on and on. All kinds of brands and stores I’ve never even heard of. Additionally there were a bunch of clearly Asian stores with names I couldn’t pronounce. I don’t know what to make of a place like that. This is flippin’ San Jose, not Beverly Hills or Manhattan. It was so alien and frankly grotesque to me. That kind of crass consumerism really gives me the creeps. And what really hit me was that earlier that day, less than a mile down the road from all this excess, I’d stopped at a 7-11 for a cup of coffee and had to dodge a homeless dude sleeping on the sidewalk while also being accosted by another for some money to “get something to eat”.
I’ll be the first to admit that I do not “fit in”, I’m one of the least tendy people you’ll ever meet, and not only do I not care about “name brands”, I’ll generally cut the labels off of everything (a holdover from my early punk rock days surely). I simply cannot understand the appeal of this type of “culture”. That so many people are drawn to this spectacle that absolutely repels me just boggles my mind. Hence, the shock to the system.
As for the dystopia? Aa I mentioned, the sheer volume of people and the frenetic pace was almost too much for this boring old man the bear…but what really troubles me is that within a couple miles if this place, in every direction, enormous, soulless housing developments are popping up. I don’t get to this part of town often, and driving around today I was really overwhelmed by how many of these monstrosities were under construction. Traffic around here has been absurd for a long time, wait times for everything from medical appointments to a haircut get worse year after year, the job market is BRUTAL, everywhere is just crowded, the homeless shanty towns are all over the place…and “they” are building thousands of new housing units and packing them in like sardines. I moved to this area just before my 5th birthday and spent my youth running around the orchards and open fields, which were around every corner. Even as things slowly developed, it was still a great place to live and we still had a sense of community. But the last 10 years have been like a runaway train and all this “progress” has turned my hometown into an overcrowded, disjointed, ugly mess with greater and greater disparity between the haves and have-nots, and I fear they’re just getting started. I’m reminded of the old song lyrics “We gotta get outta this place, if it’s the last thing we ever do!”.
And to add insult to injury, the mall doesn’t even have an Orange Julius anymore!
Thanks for stopping by.
The Boring Old Man 